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Few believe that 4 color spreads in magazines, thirty-second TV spots during the super bowl or the fancy interactive booth at a trade shows will alone create sales and awareness of your product or service. JFA brings a world of experience with techniques that have created sales and awareness but have not cost a fortune to do so.

We believe that share of mind is share of market and there are a number of alternative ways to do this besides buying media time or space.

Innovative Marketing communications are a JFA specialty. And why not, many of our clients have been magazines, newspapers. and media networks. We know how the media works from our first hand experience in starting and managing media in several countries and languages.

Here are some case histories involving a full range of guerilla linguistic services inclosing research, development of marketing strategies, implementing a sales program, and/or getting a new program off the ground.

If you fly, you know this company, as their rental luggage carts are in almost every US airport, and several overseas. JFA was retained to find out how to get people to use carts more. Should they advertise in the airport, airline magazines, use billboards outside the airport or some other media promotion?

To find out JFA, interviewed 1,000 randomly selected travelers with baggage at eight US airports from La Guardian to LAX. We found that the best way to create awareness and sales was for a Smarte Carte employee to jiggle carts while people waited for their luggage. Travelers are too distracted to think about anything, but do respond to noise.

The publisher of decorative wall posters wanted to get as much media exposure as possible at a reasonable cost. Advertising was out so what could they do? We know that magazines have to be published in multiples of 16 pages. This meant at the end of the month it was hard to reconcile pages, ads, and editorial. JFA's suggestion: Enter an arrangement with a number of trade magazines to barter ad space for sales (both individual and corporate ). The magazines loved it. It created additional revenue and helped rationalize printing demands, And The Periodic Tables got media exposure at a fraction of the price.